Person to Application Messaging (P2A)
P2A allows users to communicate directly with a business, adding to SMS’ functionality as a trusted and universally-available communication channel between customers and brands. When used with A2P, P2A creates a 2-way communication channel, engaging customers in a dialogue, which unlocks new traffic-building opportunities for Enterprises.
This usually occurs as the result of a “call to action,” an invitation to contact a subscriber to (for example) enter a competition, join a rewards program, or find out more about a product or service.
P2A use cases include:
– Device activation (Android, iOS)
– Application or Service activation
– SMS Survey