Application to Person Messaging (A2P)

A2P, or application-to-person messaging, is any kind of traffic in which a person is receiving messages from an application. A2P messaging includes (but is not limited to) marketing messages, appointment reminders, chat bots or virtual assistants, notifications, and one-time passwords (OTPs) or PIN codes.

A2P messaging is one of the most reliable channels that facilitates effective customer engagement. Furthermore, A2P messaging is extensively utilized across myriad industries including retail, logistics, finance, healthcare, and transport. In addition to this, the huge security offered by mobile networking system, large-scale penetration of smartphones across the globe, and huge open rates of SMS messaging is predicted to skyrocket the popularity of A2P messaging activities over the forthcoming years.

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